MAISON
Maison Lumière
2024
Luxury Hospitality
Brand Identity
A curated selection of projects that define excellence
I'm Alexandra Chen, a creative director and designer based in New York, specializing in crafting elevated brand experiences for luxury and lifestyle brands.
With over a decade of experience working with renowned brands like Hermès, Chanel, and Four Seasons, I bring a refined aesthetic sensibility and strategic thinking to every project.
My approach combines timeless elegance with modern innovation, creating visual identities that resonate deeply and stand the test of time.
Developing comprehensive brand strategies that align with your vision and resonate with your audience.
Creating distinctive visual systems that capture the essence of your brand with elegance.
Guiding creative vision across all touchpoints with refined artistic direction.
Crafting sophisticated digital experiences that elevate your brand presence online.
Alexandra's work transformed our brand entirely. Her attention to detail and understanding of luxury aesthetics is unparalleled. She doesn't just design — she creates experiences that resonate.
Available for select projects and creative collaborations. I'd love to hear about your vision.
Email hello@alexandrachen.com